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Artwork requirements

Send the best original file you have. The goal is not for every customer to become a designer—it is to give production enough quality and detail to reproduce the artwork cleanly.

The four most useful artwork habits

Send the original file

Attach the file directly to your email instead of pasting an image into the message.

Vector is preferred

Adobe Illustrator AI or EPS files usually provide the cleanest path for logos and line artwork.

Outline the fonts

Convert vector text to outlines or curves, or include the font name when future editing may be needed.

Include color references

Provide PMS or CMYK values when color matching matters. Screens alone are not reliable color references.

Preparing your files

Which file types are preferred?

Vector files (AI, EPS, PDF or SVG) are best for logos and text, because they stay sharp at any size and are easy to edit. Raster files (JPEG, PNG, TIFF or GIF) work well for photos and artwork with complex color blending, gradients and shading; please send them at 300 DPI or higher at print size. Not sure which you have? Send what you've got and we'll let you know.